Roaster: The Internet’s First Roast-to-Earn System

Version 1.2 — December 2025

1. What Is a Roast Market?

A Roast Market is a live arena where internet attention is measured, ranked, and rewarded.
People roast a topic on X.
The best-performing roasts earn rewards or trigger a tokenized culture market.
For more detailed explanation check →  ⁠⁠Roast Markets⁠ .

2. The Core Loop

Roast → Score → Leaderboard → Rewards
  • Post a roast on X
  • Roaster scores it in real time
  • Leaderboards rank performance
  • Rewards unlock based on Market Type

3. Core Metrics Overview

  • Roast Score:Performance of a single roast
  • Mindshare:Share of total attention you command in a market
  • Heat Score:Collective momentum of the market
  • Heat Threshold:The point where something unlocks
Roast Score rewards individuals. Heat Score decides the market’s destiny.

4. Types of Roast Markets

Brand-Led Roast Markets

  • Started by brands
  • Fixed reward pool
  • Goal: Create awareness, spread narrative, increase mindshare of sponsored brand
  • Heat may unlock perks, rewards, or optional token launches

Community-Led Roast Markets

  • Started by the anyone (currently curated by Roaster Team)
  • No upfront rewards
  • Goal: culture formation
  • At Heat Threshold market forges a Culture Coin by default unlocking potentially infinite rewards
Same roasting mechanics. Different economic outcomes.
For detailed explanation check →  ⁠⁠Roast Markets⁠  

5. What You Can Earn?

Brand-Led Roast Market
  • Fixed rewards
  • Distributed at market end
  • Earnings stop when market ends
  • Tiered distribution
  • Per-roast evaluation, not per-user
  • Leaderboard freeze at end
Community-Led Roast Market
  • No upfront pool
  • Ongoing trading fee rewards
  • Earnings depend on market activity
  • Tiered distribution
  • Per-roast evaluation, not per-user
  • Leaderboard may continue post token launch
Brand-led rewards end with the market. Community-led rewards compound after it.

6: Fair Play Promise

  • No bots
  • No farming
  • No spam
  • Quality beats volume
  • Influence Boost
How exactly Fair Play works →  ⁠⁠Fair Play System⁠ 

7. Roast Capital Markets

 Roast Capital Markets  is the endgame: markets where culture is not just content, it becomes an investable, tradable, community-owned asset.
In short:
  • Roasts create attention
  • Attention creates Heat
  • Heat forges token markets
  • Markets turn culture into ongoing economic value for the people who created it
Roaster is building the rails where “culture before coin” is enforced by design, not vibes.

8. Culture Coin

A Culture Coin is not a product token or a memecoin.
It is created only when a Community-Led Roast Market sustains enough real attention and crosses the Heat Threshold.
  • Forged from collective participation
  • Launched only after culture forms
  • Owned by the people who created the attention
  • Earns value through ongoing market activity
Culture happens first. Coin comes second.
How Culture Coins work → Coming Soon...